FRANCESCA BENNARDO

PROGRAM MANAGER

With a Master’s in Tourism Management from Up Level Management School and certification in Sustainable Tourism from (GSTC), she brings over 13 years of experience across hospitality, education, and environmental auditing. Starting as a Green Key Auditor, she now leads the operation of the Green Key Program in Qatar, driving sustainability advancement within the country’s hospitality sector. A PADI Open Water Scuba Instructor focused on marine conservation and an emergency response trainer, she integrates environmental stewardship with operational excellence.

MARTIN BAEUERLE

FOUNDER

A planet-conscious sustainability champion, Martin Baeuerle blends 20+ years of hospitality, operations, and consulting expertise into transformative, future‑focused solutions that help the tourism industry thrive responsibly. From leading regenerative tourism at the Red Sea to founding Sustainability Hive, he sparks positive change wherever people, planet, and purpose meet.

HASSAN RAZA

MARKETING SPECIALIST

A creative and results‑focused marketing specialist, Hassan Raza combines experience in social media strategy, creative marketing, and project management to bring ideas to life. Supported by leadership certifications and a passion for environmental impact, he thrives in building purposeful campaigns that balance innovation, organization, and meaningful storytelling.